The book is the door. What we build is trust.
Aaltro works with organisations in the architecture ecosystem — suppliers, builders, institutions. The starting point is never a product, but a first conversation of quality. From there, the work takes one of three directions.
A company’s story, made to last.
A Legacy book turns an organisation’s history, know-how and material culture into a lasting object — text and photography brought together with editorial rigour. Often tied to a relevant date, but never a catalogue.
From a mark to a whole system.
When a company wants to consolidate how it is seen, Aaltro builds a complete visual identity — symbol, colour and type — and the editorial system that carries it into the world: books, objects and applications, made with the same care as the books themselves.
Africa Stone is moving into a new stage. Aaltro is building its whole identity — from a new symbol to a company book — around one idea: matter shaped by knowledge.
The rebrand replaces the former figurative mark with this abstract symbol, set in a mineral palette drawn from stone. The system runs across business cards, a notebook, an agenda and vehicle liveries.
At the centre of the system, a Legacy book: the company’s history, its quarry and workshop, the process on site and a curated selection of completed projects — photographed by Pedro Cardigo.
Cultural positioning, through exclusive patronage.
An Edition is a singular, artistic book fully sponsored by one company — a way to give visibility to a work and position a brand through culture. Latent Scenes, an MDS commission, is the current example.
Africa Stone · AOF · Efapel · GOP · Inacoustics · JUNG · Lusoimpress · MDS · O/M · OLI · Panike · panoramah! · Saint-Gobain · SanJose Constructora · Smeg · The Editory Collection Hotels · Telhabel · Tintas Robbialac